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Press release

Shopee and CJ ENM Have Teamed Up To Bring KCON On the Internet

shopee kpop fest online

For the first time, Shopee, Southeast Asia’s and Taiwan’s top e-commerce platform, has partnered with CJ ENM, Asia’s leading entertainment and lifestyle brand, to deliver KCON, the world’s largest Korean culture festival, online.

KCON is a much-anticipated yearly event for Kpop fans all over the world, now in its ninth year of providing the ideal Korean cultural fan experience in places like the United States, Japan, and Thailand. The KCON:TACT 2020 Summer concert will be streamed live for the first time in Southeast Asia and Taiwan, with Shopee as the official live stream partner.

KCON:TACT 2020 The highlight of Shopee Live Kpop Fest, which begins on June 10, will be KCON:TACT 2020. The festival, which was launched in partnership with CJ ENM, intends to address the growing need for online entertainment in the face of regional social distancing measures.

Shopee Live will also feature special appearances by GFRIEND, (G)I-DLE, ITZY, MONSTA X, and Stray Kids, as well as daily Kpop themed streaming and challenges for Shopee users. Shopee will stream live performances, concerts, and more from KCON:TACT 2020 Summer for free to Shopee Live users as part of this agreement.

Kang Daniel
Monsta X
Gfriend
Itzy
Mamamoo

“Shopee is thrilled to be the official partner of CJ ENM to webcast KCON:TACT 2020 Summer to fans in Southeast Asia and Taiwan for the first time, as part of Shopee Live Kpop Fest,” Mamamoo Agatha Soh, Head of Regional Marketing at Shopee, stated. This collaboration builds on our efforts to bring people together via entertainment and shared experiences, and follows a string of successful collaborations with Kpop celebrities. As consumers around the world stay at home and turn to online entertainment, Shopee Live Kpop Fest and KCON:TACT 2020 Summer highlight our dedication to fulfill shifting requirements. We hope to work with CJ ENM on more innovative projects in the future.”

“KCON is the world’s largest festival of Korean culture,” stated Don Kim, General Manager of Global Festival at CJ ENM. We’ve put together an incredible experience for KCON:TACT 2020 Summer, including interactive activities with cutting-edge technology, a star-studded concert lineup, and more. We’re pleased to go above and beyond what fans have seen so far, and we’re thrilled to partner with Shopee to bring the event to fans in Southeast Asia and Taiwan.”

Shopee Live Kpop Fest, which runs from June 10 to June 26, will feature a variety of daily live streams and challenges, including:

WJSN and Weki Meki, two popular Kpop stars, will make exclusive debuts on Shopee Live on June 10 and 15, respectively, at 8 p.m. (GMT +8). In each stream, users may have first-hand access to the groups through exciting performances, interviews, games, and more.

Kpop-themed challenges per day
Fans may show off their expertise, recreate legendary Kpop styles, and more with daily Kpop Themed Challenges. The most dedicated fans will be eligible to win enticing rewards such as vouchers and autographed products from their favorite celebrities.

From June 20 to 26, Shopee will screen KCON:TACT 2020 Summer on Shopee Live to commemorate the end of the Shopee Live Kpop Fest. Users of Shopee and Kpop lovers can expect seven days of nonstop entertainment, featuring live concerts and interviews with some of the world’s best Kpop acts, including GFRIEND, (G)I-DLE, ITZY, MONSTA X, and Stray Kids.

Visit http://shopee.ph/m/live-kpop-fest/ for more information on KCON:TACT 2020 Summer and Shopee Live Kpop Fest.

Shopee is available for free on the App Store and Google Play.

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